ActiveQT

Logo design for popular Queenstown sporting event

The Client

ActiveQT hosts a range of family-friendly sporting events cross New Zealand, including Triathlons, Multisport Road Events, Trail Races, and Mountain Marathons. There’s something for every family member and sporting level.

The Brief

I was approached by Active QT founder, Adrian Bailey, to design a logo for their upcoming Shotover Moonlight Mountain Marathon. This logo was to be printed on t-shirts for the big day.

My Approach

As a keen runner myself, I took a personal interest in this project, choosing to use rugged, “raw” image choices and typography to express the event’s toughness. I strengthened this style choice with a simple colour palette of grey and orange against plain white.

The Impact 

Adrian was thrilled with the bold, striking graphics, and the contrast of grey and orange against white. The event was an enormous success, bonding participants through the power of simplicity and smart design.

Skillset

  • Logo design (Illustrator)

Free Consultation

Looking for equally impressive graphic design & digital marketing? Need a designer with experience in the sports sector?

 

Let's get started

 

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