On-brand graphic design for digital marketing ads

The Client

The Hobbiton Movie Set was a significant location used for The Lord of the Rings film trilogy and The Hobbit film series. Situated on picturesque private farmland, guests enjoy a fascinating two hour guided tour.

The Brief

Hobbiton engaged the services of Maverick Digital to create a dynamic online advertising strategy. I have worked closely with Maverick Digital for many years, so they asked me to produce a series of display adverts for this world famous New Zealand tourist attraction.

My Approach

I created a series of designs which featured the clients supplied imagery and design elements such as the distressed paper ‘BOOK NOW’ button. In keeping with Hobbiton’s distinctive brand I used carefully selected type fonts and an appropriate colour palette which reflects the famous lush pastures.

My designs complemented the website and other online collateral, whilst also being up-to-date and attention-grabbing in the busy online environment.

The Impact

The Hobbiton marketing team were thrilled with how striking and brand coherent the finished design is. They have since requested further display adverts from me.


  • Graphic Design (Photoshop)

Free Consultation

Looking for equally impressive graphic design & digital marketing? Need a designer with experience in the tourism sector?


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