House of Fraser

Eye-catching graphic design for popular UK department store

The Client

House of Fraser are a leading UK department store, stocking a wide variety of clothing, shoes, and accessories for men, women, and children. Coveted designer brands are a popular find in-store.

The Brief

Caramel Design Agency were in need of striking design for an insert to promote House of Fraser’s new store opening in Norwich. The deadline was tight, and the brief was highly specific.

My Approach

Initially, I created several sample mock-ups to inform the photographer on layouts, image orientation, model poses, and other critical criteria. Once I received the final text and imagery, I populated my layouts and swiftly produced the print-ready artwork for the client.

The Impact 

The team were incredibly pleased with the result - as was I. Everyone approved of the high-end feel and eye-catching aesthetics, which proved powerful enough

Skillset

  • Graphic Design (Photoshop, InDesign)

Free Consultation

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