Spirits of the Red Sand
Vivid graphic design for mesmerising campaign
Spirits of the Red Sand is a world-class interactive Aboriginal show set in a traditional village near Brisbane, Australia. They promise regional and international guests an unforgettable evening of vivid storytelling and live theatre at this iconic attraction.
Having previously produced a logo and website design for Spirit of the Sands I was hired this time through marketing agency Maverick Digital to create a series of online display adverts. The designs needed to fit well with the existing design work, to be eye-catching and to captivate their target market.
Working to the clients existing brand style I created a series of designs which featured their wave design with powerful, authentic imagery. In this case ‘less was more’ and a short, clear title and strapline selling the event was added. I ensured the new designs were vivid, and captivating indicative of the experience guests could expect. The final display adverts stood out on-line while integrating well with existing website and branded collateral.
The client was thrilled with the digital display adverts and how they captured the essence of their Aboriginal offering which was to mesmerise, educate and enlighten guests from around the world.
Graphic Design (Photoshop)
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